Mapping the Oncology Research Landscape

How oncology R&D is being redefined 

Oncology R&D in 2026 feels like a turning point, the rules of the game are quietly being rewritten around integration of science, data, and real‑world care. The organizations that thrive from here will be those that can connect these dots with discipline, not just ambition.  

From “next big thing” to thoughtful modality orchestration 

If the last decade in oncology was about discovering new toys, this one is about learning to use them wisely. Pipelines are now packed with antibody–drug conjugates (ADCs), bispecifics, cell and gene therapies, radioligand therapies, and increasingly sophisticated small molecules. For leadership teams, the core question has shifted from “Do we have an ADC?” to “Do we understand where an ADC genuinely changes the therapeutic equation for a specific biology and patient population?”  

ADCs, for example have become one of the most dynamic segments of the oncology market, with hundreds of trials and billions in global spend, particularly in solid tumors. But the strategic value of an ADC does not come from the modality label; it comes from getting three things right: target selection, payload strategy, and combination design. The same logic applies to bispecifics and radioligands. 

The more mature oncology organizations are now doing three things differently: 

  • They start with resistance biology 
  • They design portfolios around complementary mechanisms and time horizons 
  • They treat combination development as a core competence 

This is a subtle but important mindset shift. Instead of chasing every emerging modality, leading teams are curating a deliberate toolkit aligned to the clinical questions that matter in their chosen tumors.  

Precision as default 

We talk a lot about precision medicine, but in oncology R&D is quietly becoming the operational baseline. The most forward‑leaning sponsors now assume that biomarker strategy, diagnostics, and real‑world data will shape every phase of development, from FIH to post‑marketing.  

In early development, I see the real differentiator as how seriously teams take translational coherence. It is not enough to “include” ctDNA, minimal residual disease, or complex signatures in the protocol. The critical questions are: Are these markers driving inclusion and escalation decisions? Are they wired into early stop/go criteria? Do they genuinely help the team say “no” sooner when the biology doesn’t hold?  

Regulators are pushing in the same direction. Initiatives focused on dose optimization and better characterization of exposure–response are forcing oncology away from a “maximum tolerated dose at all costs” mindset. This is uncomfortable for programs that have relied on aggressive dosing to eke out marginal signals, but it is absolutely the right direction for patients and for long‑term asset value.  

Where I think the field is still under‑innovating is in how we connect precision development with real‑world practice. Too often, we design exquisitely biomarker‑driven Phase II/III trials and then release those therapies into clinical environments where diagnostic access, turnaround times, and data capture lag far behind. The next wave of leadership in oncology R&D will come from teams that design trials with implementation in mind: understanding where the test will actually be run, how quickly, for whom, and at what cost.  

AI in Oncology 

AI inevitably enters every oncology conversation now, but the signal‑to‑noise ratio is still painfully mixed. The interesting shift in 2026 is that the conversation has become more pragmatic: less about building “AI strategies” and more about embedding AI into specific, high‑value decisions.  

In my experience, the meaningful use cases cluster around four areas: 

  • Target and biomarker discovery 
    Here, AI earns its place when it helps teams navigate scale, integrating multi‑omics, imaging, and clinical data to generate and prioritize hypotheses that would be hard to see with traditional methods. The value is not the model per se; it is the ability to connect messy biology with testable questions.  
  • Trial design and dose optimization 
    AI‑enabled simulations and model‑based designs can help teams converge on biologically plausible dosing strategies faster and with fewer patients. That aligns well with regulatory expectations and, more importantly, with our ethical responsibility to avoid exposing large populations to suboptimal regimens.  
  • Patient and site strategy 
    Using advanced analytics to predict which sites can actually find the right patients, support complex biomarker sampling, and deliver reliable data is no longer a “nice to have.” In oncology, this can make the difference between a trial that quietly stalls and one that reads out on time with interpretable results.  
  • Operational risk management 
    There is growing value in AI‑driven signals for safety, enrolment, and data quality, especially when combined with risk‑based approaches to monitoring and oversight. But the models only work if the underlying data are disciplined and the outputs are integrated into decision‑making, not parked in a dashboard.  

My litmus test for AI in oncology R&D is simple: if you removed the AI tomorrow, would the decision process meaningfully degrade? If the honest answer is “not really,” then you are probably still in experimentation mode, not impact mode.  

Investment Discipline 

Oncology has historically enjoyed a kind of “special status” in portfolios. That landscape is maturing. Capital is more selective, regulators are more demanding, and trial complexity is higher. The result is a quiet but important pivot from volume to quality.  

We are already seeing: 

  • Earlier, more decisive kills when translational data or early clinical signals are weak. 
  • Greater emphasis on differentiation narratives that can withstand payer and HTA scrutiny, not just peer‑review headlines. 
  • Increased reliance on partnerships and outsourcing to access modality‑specific or data‑science capabilities, while internal teams focus on strategy and integration.  

I view this as a necessary reset. Oncology R&D cannot sustainably be a game of running as many shots on goal as possible and hoping a few cross the line. The bar is moving toward a clear mechanistic hypothesis and a line of sight to real‑world adoption.  

It is no longer enough to champion bold science; you also have to be comfortable saying “stop” when the evidence doesn’t justify the next increment of spend, and to do so early, while you still have room to redeploy capital and talent. 

What true leadership in oncology R&D looks like now 

If I look across the different strands, modality evolution, precision, AI, capital discipline, a picture emerges of what “good” looks like for oncology R&D in 2026. It is simply about a consistent, intellectually honest way of making decisions. 

Three traits stand out in organizations that are setting the pace: 

  1. They design for the patient journey, not just the protocol. 
    Endpoints, patient‑reported outcomes, visit burden, diagnostic pathways, and toxicity management are considered together from the outset. The question is not only “Can we show a response?” but “Will this regimen be usable and sustainable for patients and clinicians in the real world?”  
  1. They treat data as a long‑term asset. 
    Preclinical, clinical, diagnostic, and real‑world data are not scattered across silos; they sit in an environment that allows teams to ask better questions over time. That includes governance, interoperability, and the humility to continually revisit assumptions as new evidence emerges.  
  1. They embed analytics into governance, not just operations. 
    AI and advanced analytics are present in protocol optimization, feasibility, monitoring, and portfolio reviews. Critically, they are used to challenge human intuition, not simply to confirm it. When a model highlights a mis‑match between design and reality, say, unrealistic enrollment assumptions in a niche biomarker population, the organization listens.  

Oncology R&D has always been a space where ambition runs high. In 2026, the differentiator is more about who is the most disciplined in translating that ambition into decisions that stand up to the lived reality of patients and health systems.